Ocean Conservancy
“Our Ocean Gives Us…” Campaign
Creative Direction, Motion Graphics, Video Editing, Sound Design
The Idea
Ocean Conservancy was looking to create a general awareness campaign for social media that lead viewers to their website. I was charge of creative direction for each video and worked along side my client to decide which value props were most important to highlight.
The Result
Using a combination of stock footage, typography and compositing skills I was able to put together videos that could appeal to a mass audience.
The Impact
Ocean Conservancy received an increase in website traffic along with donations to the foundation. This campaign has been used as an evergreen set of videos which has been cycled on and off social media.
Donate
Environmental conservation is an issue that is close to my heart and effects all of us. Ocean Conservancy does amazing work to protect our waters and wildlife. You can make a donation on their website or stay up to date with their efforts on social media!