Rocket Money

President Digital Boards

Role: Creative Director, Motion Designer

The Idea

We transformed the iconic presidents from dollar bills into playful, animated characters, bringing them to life for an eye-catching out-of-home digital board campaign. Drawing inspiration from emojis, we crafted vibrant animations that captured attention across multiple cities nationwide.

The Result

The campaign not only grabbed attention but also successfully boosted awareness of Rocket Money, offering a compelling call to action that drove app downloads.

Finances out of Control?

Role: Creative Director, Motion Designer, Sound Designer

The Idea

We aimed to develop timeless 15-30 second TV spots that highlight the app’s most popular features. Each feature is supported by minimal yet impactful assets that keep the focus on the user interface.

It’s Payday! Email Campaign

Creative Direction, Motion Design

We realized that our reoccurring payday email campaign needed a refresh to make it more engaging and better align with the evolving expectations of our brand. Our previous emails were starting to feel static and repetitive, which led to declining open and engagement rates. To address this, we focused on creating a more visually dynamic experience that would grab the reader's attention and hold it. This involved incorporating modern design elements like motion graphics, personalized illustrations to make the emails feel fresh and exciting.